The Business Challenge -
Striking a Balance Between Modernity and Cultural Sensitivity
Create a brand that transcends clichés associated with Black culture, embodying a contemporary and fresh aesthetic. Ensure on-screen applicability for impactful on-air broadcasts, prioritizing simplicity and visual appeal to reflect ITV's "digital first" brand. Maintain consistency with the Modern Channels Logo and seamlessly incorporate elements from the ITV Diversity & Inclusion logo to foster cohesion within ITV's branding.
Solution -
By avoiding stereotypes associated with Black culture, we've crafted a contemporary and fresh design that resonates with ITV's forward-thinking ethos. The logo is optimized for on-screen use during on-air broadcasts, prioritizing visibility and impact. Inspired by the sleekness of the Modern Channels Logo, our design aligns with ITV's "digital first" brand, ensuring a cohesive visual identity. We've thoughtfully integrated elements that works with ITV's overarching branding strategy.
